Recent Thoughts @

from microsoft to macworld

No matter how prepared you might be, even the second time around, meeting Bill Gates is quite a thrill. In December, I was re-invited to an intimate event at Microsoft - 9 individuals sitting around with Bill Gates in the Executive Briefing Center.

Posted on January 24th, 2008 in Thoughts
Tagged as bill gates , gesture based interface , iphone , microsoft , touch screen
Written by Kelly Goto | 2 Comments

mobile advertising salon style

Last night a group of ‘mobile enthusiasts’ met at the gotomedia loft for an evening of discussion focused on mobile advertising. Attendees included Rudy De Waele, Mike Rowehl, Raj Singh, Paul Smith and others. Some interesting themes were raised, along with an overall sense of where we are today and where we might be heading in the near future. Here are some notes and comments from the event. Some of our initial questions:

Posted on November 19th, 2007 in Thoughts
Tagged as No Tags
Written by Kelly Goto | 6 Comments

Mobile Advertising Redux

So I’ve spent the last year playing with a variety of different mobile ad networks and I’ve discovered quite a few interesting things which I will share below:

1. There is definitely money here - Whether it be traditional WAP text ads or even SMS ads, there is money that I am making and the eCPMs have been good. With self-service WAP ads, I’ve been getting between $1-$6 and with sponsored ads, I’ve seen ad sales upwards of $15. That being said, there was definitely some initial promises of CPMs in the $30-40 etc range; however, I think this as a % of the inventory has definitely scaled down to less than 5% - the majority of the inventory is under $10.

Posted on November 5th, 2007 in Thoughts
Tagged as admob , advertising , mma , sms , wap
Written by Raj Singh | 4 Comments

mobile 2.0 fireside chat

A gathering of mobile noteables at the Mobile 2.0 Event here in San Francisco today are engaging in a very thought provoking conversation. Here are some notes, taken during the session. Moderated by Tony Fish, on the panel is Patrick McVeigh (CEO of SoonR), Russ McGuire (Sprint), Jean Marc Frangos (BT Group) and Russ Daniels (HP Web Services). Here are the main takeaways as stated by Tony Fish at the end of the discussion:

• Let’s make it compelling

Posted on October 15th, 2007 in Thoughts
Tagged as disruptive mobile technology , fireside chat , jean marc frangos , mobile 2.0 , patrick Mcveigh , Russ Daniels , russ Mcguire , tony fish
Written by Kelly Goto | 6 Comments

google phone? open says it all…

Lately, when I pull out my iPhone at the doctor’s office or in a restaurant, I want to hide it in a bit of shame - because everyone else has theirs out as well. It’s the same feeling I feel when pulling my Sony Vaio laptop out at the WWDC07 conference: Uncomfortable. Normally I pride myself on having the first unlocked European version of some phone that hasn’t yet come out in the U.S. I cannot believe I feel so mainstream and trendy. I find myself asking “What’s next on the mobile horizon?”

Posted on October 8th, 2007 in Thoughts
Tagged as google phone , gphone , iphone , mobile web , mobile widgets , open source
Written by Kelly Goto | 7 Comments